A visual tour of a stunning, brand-new suite of marketing products custom designed for this busy, ultra-chic event planner, Nicole Guilmartin Event’s.
This week one of my favorite clients (and friends), Nicole Guilmartin, got in touch for some help developing a marketing plan for 2019 and a suite of marketing materials for her growing biz. My quick response… “Hell Ya!”
Nicole’s a bit of a rock star and once she decides to do something, she’s ON IT! I admit, this is my favorite type of personality to work with since random brainstorming chats quickly become real life products to be lovingly shared. Creative convos built to inspire!
First Steps First
We met for the initial consult – a vital task to build the foundation of any project. Even though it’s incredibly important and includes some heavy lifting, it’s still super fun and exciting! We discussed Nicole’s overall needs, gathering details to create a concise outline of specific to-do’s and noting them in priority, along with some future suggestions. I walked away from our meeting with enough info to set her up with a pretty thorough marketing plan that would support the coming year’s initiatives – and the next few after. I gave her flexible options she could adjust according to time and budget, and suggested key marketing pieces that she’d get the most value from to start off.
Mostly, I wanted it to be fun for the both of us and not overwhelming. Nothing takes the wind out of your marketing momentum fast than stress and anxiety before you start! I left the options open to her schedule, needs and budget. When she replied, I couldn’t have been happier…
“Abby, I love this so much. It already makes me feel like I have a plan and can be more organized. You do such a great job especially with the schedule to help me break it into attainable chunks. I need that!!!!!”
COLOR PALETTE & CONCEPT DEVELOPMENT
Nicole’s natural style, existing logo and website imagery made it easy for me to start pulling together a palette of muted plum, smokey mauve, cool gray and subtle peach tones. I also could play off her modern-chic personality by incorporating some geometric design elements including diagonal lines and diamond shapes. I began sketching concepts for key products that made the most sense for her to start with; a seasonal E-Newsletter, marketing brochure, oversized postcard, stationary, personalize note cards and a truly adorable ‘Thanks a Latte’ Thank you card.
Not every client moves at lightening speed but once Nicole got a glimpse of something she liked, she was on fire! Between January and June, we developed one project after the other until she had her entire branding suite laid out to use within her daily routine.
We started with a Seasonal E-newsletter launched Spring 2019 (view SP19 or FA19) with recent event highlights, tips and testimonials. Next came a double sided marketing brochure highlighting key services, then an oversized postcard to send to potential clients, then two versions of stationary – one blank for proposals and the other stylized for invoices, a custom calling card for everyday notes, and finally a super sweet ‘Thanks a Latte’ card for extra special moments of appreciation.
WHAT I LOVED MOST
Some favorite moments during this project (other than working with Nicole) were; building a color palette from her logo and website imagery, drafting the editorial lineups and writing some content for the seasonal email, photoshop’ing a manicure onto her latte image to make it ‘pretty’, and learning about all the amazing work she produces during the year. This final marketing suite was smart, sassy, modern and chic – which suited the gal who’d be using it perfectly!
To see more of the work we’ve done together, check out this custom fashion illustration for the 2020 Power of the Purse Gala or this marketing brochure for Create Gallery & Cocktail Lounge at Somerville’s Bow Market.
I look forward to what the future brings with this creative and collaborative partnership. We’re currently working on a 10th Year Anniversary Event for TWToday.org. This kickass women’s professional-mentorship group for emerging female leaders is celebrating a decade of empowering women through connection! Learn more about this ground-breaking group of ladies and their mission here!
Check back soon to see more details about the individual pieces in Nicole’s Marketing Suite – I’ll be sharing more about each in future posts. Check out the list below for a recap of what was included in this lovely project!
Thank You Card