{"id":2177,"date":"2019-11-01T13:24:00","date_gmt":"2019-11-01T17:24:00","guid":{"rendered":"https:\/\/abbyshepard.com\/?p=2177"},"modified":"2020-01-02T17:02:03","modified_gmt":"2020-01-02T22:02:03","slug":"create-gallery-cocktail-lounge-event-cocktail-menu","status":"publish","type":"post","link":"https:\/\/abbyshepard.com\/index.php\/2019\/11\/01\/create-gallery-cocktail-lounge-event-cocktail-menu\/","title":{"rendered":"Create Gallery Cocktail Menu"},"content":{"rendered":"\n

Here’s a glimpse of a custom menu designed for the recently opened Create Gallery + Cocktail Lounge. This is an amazing new gallery located in Somerville’s Bow Market that features a rotation of exhibits by local artists and hosts 8 cocktails on tap created by favorite area bartenders. If you haven’t heard of it you should definitely check it out<\/a>!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

When these guys contacted me about this design project, they new they needed something for their new gallery & lounge but weren’t quite sure what. After talking through their initial thoughts – wanting some type of marketing handout that summed up their services that captured their cool vibe – it was time to brainstorm some concepts. They didn’t have any marketing materials designed yet to work off for style so I had to design something from scratch that they could then use to build other future marketing pieces off. <\/p>\n\n\n\n

Design Concept<\/h4>\n\n\n\n

I decided to go with a double sided rack card for the menu. It’s easy to display, carry and offered the right amount of space for what they needed. I drafted an initial outline of what should be included for info and then moved on to the fun stuff – color, design elements, and images! The space has a rich, vibrant wall color of deep terracotta and the logo is a medium toned warm blue – these were such great colors to work with. I used tones of deep to medium orange mixed with medium to deep blues for the palette.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Art Direction & Imagery<\/h4>\n\n\n\n

CG+CL had a collection of photos but for the marketing piece to be perfect, we needed to get some serious shots from a professional. While designing the layout for the brochure I found several place holders that worked as samples for the final piece. I recommended they do a photo shot with a photographer of their choice and supplied them with a shot list… a potential wish list of things we could use for the brochure, but also that they could use in the future. Their photographer did a killer job getting the images we needed to capture their style while making the menu really POP!<\/p>\n\n\n\n

Custom Background<\/h4>\n\n\n\n

I wanted to add some texture and pattern into the background and since this was a cocktail bar, I figured what could be better than some hand drawn cocktails scattered about. I loved the dramatic element that the textured pattern offered and in the end, it all came together perfectly!<\/p>\n\n\n\n

Final Design<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

I loved doing this brochure – not only because it’s a cool new indie biz that showcases local art and serves tasty cocktails – but also because it allowed me to use a variety of elements to create something unique for them that they really needed and how well it showcased what they have to offer.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a glimpse of a custom menu designed for the recently opened Create Gallery + Cocktail Lounge. This is an amazing new gallery located in Somerville’s Bow Market that features a rotation of exhibits by local artists and hosts 8 cocktails on tap created by favorite area bartenders. If you haven’t heard of it you […]<\/p>\n","protected":false},"author":1,"featured_media":2179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[274],"tags":[268,273,269,272,224,259,270,271,267],"yoast_head":"\nCreate Gallery Cocktail Menu - Abby Shepard Design Studio | Abby Loves<\/title>\n<meta name=\"description\" content=\"Here's a custom marketing piece and cocktail menu designed for Create Gallery + Cocktail Lounge, an amazing new gallery located in Somerville's Bow Market that features a rotation of exhibits by local artists and hosts 8 cocktails on tap,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abbyshepard.com\/index.php\/2019\/11\/01\/create-gallery-cocktail-lounge-event-cocktail-menu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create Gallery Cocktail Menu - 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